Dyer's Star Theory

Dyer stated that "the term 'star' refers to the semi-mythological set

of meanings constructed around music performers in order to sell the performer to a large and loyal audience" 

A star is an image, not a real person that is constructed out of a range of materials e.g. videos, artwork, performances, media appearances.

stars are commodities produced and consumed on the strength of their meanings. 

he says there are two paradox's 

PARADOX 1 

"The star must be simultaneously ordinary and extraordinary for the consumer" 

e.g. someone to look up to and ideologies but also be able to relate with 

PARADOX 2 

"star must be simultaneously present and absent for the consumer" 

e.g. we know all about them, but not enough to get sick of them.we want more, so we buy more.